A Culinary Extravaganza" festival in San Juan from April 4-6. The event will be hosted by the Puerto Rico Hotel and Tourism Association (PRHTA) and will celebrate the destination's culinary traditions. The marketing strategy fits well with Puerto Rico's "Explore Beyond the Shore" campaign, which urges clients to venture off beyond the resort and experience Puerto Rico's many excellent restaurants and attractions. Tourism officials expect the event to grow with time, but anticipate about 2,500 people per day at the event in San Juan. With food programs centered around children as well, we recommend pitching this to both couples and families, especially first-time Puerto Rico visitors. Visit http://www.saboreapuertorico.com/
